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Caēlia is a luxury spa and wellness center located in the heart of Barcelona. Designed as a «paradise on earth» its architecture is inspired by the work of Gaudí, featuring natural, curving shapes and soft edges that transport visitors from the bustling city into a serene, natural haven. Its philosophy is to serve as an exclusive urban sanctuary, attracting a high-end, recurring clientele who prioritize their well-being and seek to make Caēlia a regular part of their personal ritual.
As a new business in a competitive market, Caēlia needed to establish a strong, unique brand presence from the ground up. The primary creative challenge was to develop a brand identity that was more than just a logo; it had to translate the abstract and ambitious concept of «bringing paradise to the client» into a tangible, high-end experience.
The brand needed to clearly stand out from other spas and communicate a feeling of luxurious tranquility, natural wellness, and exceptional quality to its discerning target audience.
Our objective was to create a comprehensive brand identity and digital platform that would position Caēlia as a premier destination for luxury wellness. We designed a brand that captured the spa’s essence, using a natural color palette of earth and sky tones to reflect its unique architecture. This feeling of high-end tranquility was extended to every corporate material, from business cards to treatment menus, and was designed to appeal to the client’s desire for a true moment of self-care.
