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Calima is a nascent sustainable fashion brand, deeply inspired by the raw beauty and effortless lifestyle of Lanzarote and the Atlantic coast.
As a new entrant in a competitive market, Calima needed to establish a strong, authentic brand presence from the ground up. The primary challenge was to effectively translate their core philosophy – a «slow, conscious summer» deeply rooted in sustainability (100% organic cotton, recycled materials, local production) – into a cohesive and compelling brand identity.
They required a visual language and an intuitive online platform that resonated with an eco-conscious target audience seeking timeless, breathable designs, but lacked an existing digital footprint or established brand recognition.
To craft a distinctive brand identity and a comprehensive visual system, culminating in an immersive e-commerce website. The goal was to clearly communicate Calima’s unique values, attract its ideal customer base, and facilitate a seamless shopping experience that encourages mindful consumption.
