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Vila Universitària is the official student residence of the Universitat Autònoma de Barcelona (UAB). More than just a place to live, Vila Universitària actively cultivates a dynamic community, a space where students can make friends, grow personally, and thrive during their university years.
The initial challenge was to create a consistent and professional brand identity for Vila Universitària, as its previous image was fragmented and lacked a cohesive look. The brand needed to be reimagined to resonate with a young university audience and to reflect its status as a core part of the UAB experience.
As a returning client for over three years, a significant part of the ongoing challenge has been to design a new aesthetic that can remain relevant and fresh for a four-year cycle, a key requirement from the client. This demanded a creative approach that was not only flexible enough to adapt to new materials each year but also consistent enough to maintain a unified and compelling brand narrative over the long term.
Our objective was to enhance the resident experience from the very first contact by creating a comprehensive suite of promotional materials. We focused on simplifying complex processes by designing easy-to-read guides that made important information clear and engaging. To build a strong sense of community and pride, we unified the entire brand experience with a consistent visual identity applied to every item, from banners and key cards to branded merchandise like t-shirts and hoodies. These exclusive items served as a welcome gift and helped foster a feeling of belonging for every resident.
